Optometry website design
Cleareo designs optometry websites for $499, one time, for up to 8 pages ($49 for each extra page), with your Google Business Profile updated in the same project. Patients should be able to book an eye exam in a minute and see which vision plans you take, such as VSP and EyeMed. They also want to know about contact lens fittings, your frames, and when medical insurance applies. You get a free audit and a free homepage mockup in 2 to 3 days before you pay anything.
What an optometry website has to do.
Book the right eye exam
Comprehensive, contact lens or children’s exam. Patients should be able to pick the right one and book it online without calling to ask.
Untangle vision plans and medical insurance
VSP, EyeMed, Davis Vision and the others you take, by name, and when a visit is billed to medical insurance instead (dry eye, red eye, diabetic exams).
Show off the optical
Frame brands you carry, lens options, and a way to reorder contact lenses. Many people choose an optometrist partly for the frames.
Show your medical eye care
Dry eye treatment, myopia management for children, glaucoma and diabetic eye monitoring, and urgent red-eye visits, if you offer them.
Separate exam hours from optical hours
If the optical is open when the doctor is not, say so. Both sets of hours should match your Google listing.
Introduce the doctors
Names, photos, credentials and interests (pediatrics, specialty contacts), so patients can choose who they see.
Your Google Business Profile.
The profile update comes with the website. For a optometry practice, these are the categories and services we’d check first. Google changes its list now and then, so we confirm the exact names in your dashboard.
Primary category
- Optometrist
Secondary categories, if they apply
- Eye care center
- Optician
- Contact lenses supplier
- Sunglasses store
Use Ophthalmologist only where an ophthalmologist practices. If the optical has its own hours, add them as extra hours on the profile.
Services to list
- Comprehensive eye exam
- Contact lens exam and fitting
- Pediatric eye exam
- Dry eye treatment
- Myopia management
- Diabetic eye exam
- Eyeglasses and frames
- Urgent eye care
A quick optometry website audit.
You can check your own site against this list. Or ask for the free audit and we’ll go through it for you, Google profile included.
- An eye exam can be booked online from a phone.
- Vision plans you take (VSP, EyeMed and others) are listed by name.
- The site explains when medical insurance applies instead.
- There is a clear way to reorder contact lenses.
- Frame brands and lens options are shown.
- Exam hours and optical hours are listed separately and match Google.
- Doctors are introduced with photos and credentials.
- The page title says “optometrist” or “eye exam” and your town.
Price and process.
$499
One time, for up to 8 pages for a optometry practice. Each extra page is $49. Google Business Profile update included. No subscription.
- Free auditYour website and Google profile reviewed, with a plain list of what is costing you calls.
- Free homepage mockupA real homepage for your practice in 2 to 3 days, with your name, services and hours.
- 50% depositOnly once you approve the mockup. Then the full build starts.
- First full versionAbout a week later: every page plus your updated Google profile. Two rounds of changes follow.
- Final 50%, handoverWhen you approve the finished site. It goes live on your own hosting and domain.
Not happy with the first full draft? Tell us within 7 days of getting it, before you send any changes, and your deposit is refunded in full. Refund policy
Questions about optometry websites.
How much does an optometry website cost?
With Cleareo, an optometry website costs $499, one time, for up to 8 pages, plus $49 for each extra page. Updating your Google Business Profile is included, and there's no monthly fee. You see a free homepage mockup before you pay anything.
What pages should an optometry website have?
Most optometry practices need Home, Eye exams, Contact lenses, Eyewear, Medical eye care, Insurance and vision plans, About the doctors, and Contact. That’s the 8 pages included in the $499 price.
Should my optometry website list the vision plans I accept?
Yes. Name them, such as VSP, EyeMed, Davis Vision and any others you take. Also explain when a visit is billed to medical insurance instead, because patients often do not know the difference.
Can patients reorder contact lenses from the website?
Yes. A Reorder contacts button can link straight to the reorder service you already use, or to a short request form that comes to your inbox.
Can patients book an eye exam online?
Yes. The Book an eye exam button links to the online scheduler you already use. If you do not take online bookings, it goes to a tap-to-call number or a short request form.
Patients also ask AI about optometry care.
These are the kinds of questions they type into ChatGPT or Google. Whether your practice gets named depends on your listings, reviews and pages, and a new website alone won’t settle it.
- Best optometrist in your town
- Eye exam near your town that takes VSP
- Optometrist in your town for kids’ eye exams
- Where to get contact lens fitting in your town
- Dry eye treatment near your town
- Independent eyewear shop with an optometrist in your town
See your new homepage before you pay.
Send us your website. We’ll look it over, along with your Google profile, and email you a free homepage mockup in 2 to 3 days.